I spend a lot of time working on all the parts of my business that have nothing to do with the heart of my biz—designing and making jewelry. I procrastinate getting to the real work by fiddling with my website, or reading business advice, or making adjustments to my logo, or whatever. I’ve gotten so distracted these past several months, I’m down to just one solid collection.
I think it’s way past time to refocus. I need to stop worrying about building a site that meets my future needs and worry about designing new jewelry. (Because let’s face it, without new designs, I won’t need a website much longer.) I made 6x more money from my wholesale accounts than I did through the website last year, which tells me I need to redirect my energy. One option I’m considering is to make the website purely informational while using a site like Etsy for the retail side of the biz. Then, if the retail picks up, I’ll have a reason to integrate a cart again.
But again, I’ve been putting the cart before the horse. The jewelry needs to come first.
So, tentative plans include getting more wholesale accounts, limiting retail to Etsy (or something similar), and trying out a few art shows. And, you know, actually sitting down at the bench to make the jewelry.
